Recently, BOE said in an institutional survey that since the second half of 2021, panel prices have been structural adjustment, TV, IT LCD products prices have fallen to varying degrees, overlay the external environment in early 2022 and other aspects, client demand has been affected to some extent.As sentiment gradually digests, there will be a slow pick-up on the demand side.TV product prices continue to pressure in the second quarter, still at the bottom, but the possibility of a sharp decline is unlikely.With the arrival of the peak season in the second half of the year, new product launches, major sports events and other aspects of the impact, demand is expected to improve, product prices will also have the opportunity to usher in a rebound.In IT, product prices are expected to remain slightly volatile, and are expected to repair along with TV prices by the end of the second quarter.

Boe said that since the second half of 2020, the semiconductor display has experienced some structural fluctuations after a long high business cycle.In the third and fourth quarters of 2021, the prices of TV and IT LCD products in the industry will drop to varying degrees, especially when the prices of 32-inch LCDTV products drop by more than 50%. Relying on the advantages of customers, products and technology, the company's performance is still significantly better than the industry and product price changes.The company can still maintain good profitability in the weak market.

Boe continues to adjust its LCD product structure. The process of product structure change is also a test process for the company's product, business, customer and supply capabilities. Adjusting the product structure while maintaining a high rate of operation and matching the needs of customers is a systematic project and also a reflection of the company's soft power.Boe's management, production and manufacturing systems can support such a transformation.